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How Many TikTok Posts Per Day? Your Ultimate Guide to Staying Consistent

Posted on 15th Jan, 2025.

TL;DR (The Short Version)

You should post between 1 and 3 times per day for the best results on TikTok.
To help you post consistently, schedule your posts in advance, take part in trends, and jot down inspiration.
Read on to discover how to post for maximum engagement.

For most TikTok creators, long-term fame and financial success are the goals. Work hard enough, and you can make your income from TikTok, or at least take advantage of the app as a side hustle. But if you're just starting out, how do you make it big on this popular video-sharing app?

While there's no secret recipe for going viral on TikTok, there are plenty of ways you can make it more likely, one of which is posting frequently. Not only does consistently posting increase the likelihood that at least one of your many videos will go viral, but it also helps you attract more followers. If users see your content on the FYP and head to your profile to see if they should follow you, having an abundance of content makes them more likely to hit Follow.

But how often should you post on TikTok? And what trips can you use to stay consistent? Let's get into it.

How Many TikTok Posts Per Day Should I Upload?

Anywhere from 1-3 posts daily is a good rule of thumb for TikTok. If you post less than once every couple of days, you risk losing engagement. If you post more than thrice daily, the quality of your content might take a hit.

Your Guide to Staying Consistent

1. Plan and Record Your Content Ahead of Time

If you have a full-time job or family commitments that make it difficult to record constantly, plan and record your content ahead of time. Not only should you have a schedule of what you'll make each week in advance (update it as new trends come along, of course), but you can actually record it in advance, too.

If you usually keep your Sundays free, for example, use that as your content creation day, then upload throughout the week at a time that best suits your audience.

You can even upload your videos to the platform and schedule them in advance or save it to your drafts.

2. Make it a Habit

We tend to do habits without thinking about them. After all, when did you last have to set a reminder to brush your teeth? By making content posting regular and scheduling it at a set time, you can make it into a habit that becomes autopilot. You won't even have to think too deeply about content creation - it will just become default.

3. Repurpose Content

If you're struggling for things to post and want to stay consistent, repurpose your old content. Post a behind-the-scenes version of an old video or make it shorter, or even duet one of your old videos with an update. While you should make an effort to keep your content fresh, this is an option when ideas are running thin.

4. Keep an Eye on Trends

Trends provide the greatest and most readily available source of inspiration. You don't need to look far - on TikTok there's a new trend every day! By participating in trends, you'll receive more views and increase your chances of appearing on the FYP.

5. Jot Down Inspiration

Whenever inspiration comes, make a note of it! You might not be able to make the content there and then, but you can come back to your content list weekly for ideas.

Frequently Asked Questions

How many TikToks should you post in one day?

You should post between 1 and 3 times per day for maximum engagement.

Is posting 3 times a day too much on TikTok?

Posting three times a day tends to work well, but do vary it, posting fewer times a day on some days and more on others. Remember, quality is as important as quantity, so don't post regularly if you're forcing the videos. If posting every other day means your content will be incredible, that's better than posting poor content three times per day.

Is there a daily limit on TikTok?

There is no daily posting limited on TikTok, but think before posting too much. Posting excessively can put people off your content - prioritise quality and ensure you don't post a video you're not proud of.

For the best results on TikTok, post daily or at least every other day as a minimum. It's fine to take a break from posting from time to time, but the more content you create, the more you'll engage existing followers and attract new ones.