The Best Time to Post on TikTok for Maximum Engagement

Posted on 6th Sep, 2024. Last updated on 11th Sep, 2024.

If you’re a content creator or brand on TikTok, you’ll know that engagement is everything. The more likes, comments, and favourites each post gets, the more likely your content is to go viral, and virality gives you the opportunity to earn big.

You can earn through both views on videos and brand deals or sales, so cultivating a loyal TikTok following is a must.

But are all TikTok posts created equally? By posting at a certain time, are you more likely to increase engagement? What other tricks can you use to make it more likely that your content will get seen? We’ll explore these questions in our guide to the best time to post on TikTok for maximum engagement. Let’s get into it.

Why Does the Time You Post on TikTok Matter?

You might think you can just post on TikTok and the algorithm will do the rest. While the algorithm does work hard at getting your posts to the people who would benefit from seeing them, it’s not infallible. The time you post matters.

TikTok’s algorithm prioritises recency and relevancy, so you should post when your core audience is most likely to be active and engaged. That way, your content is more likely to get seen when your followers are scrolling.

Plus, if your video content is time-sensitive, this will also impact its success, meaning you should post your video or story as soon as possible for maximum impact.

If you choose the right day and time to post on TikTok, you’ll be rewarded with more likes and engagement as well as a boost to your follower count. Choose wrong, and you might find the piece of content you spent hours working on doesn’t go as viral as you’d like.

When is the Best Time to Post on TikTok?

First, you’ll need to consider the time zone of your main audience. There’s no one time to post that works best for users all across the world, so you’ll need to pick one or two close time zones and prioritise those. The US spans multiple time zones, but aiming for something in the middle should work.

TikTok analytics can show you when your audience is most active, which you can use to help you post at the right time.

In general, the best time to post on TikTok is between 9am and 11am during the week. Early mornings and late evenings tend to work best, when people are more likely to be relaxing rather than working or studying.

On Saturdays and Sundays, post at around 9am or 6pm for the best chance of success, although videos posted on weekends don’t tend to be as successful as those posted during the week.

When is the Best Day to Post on TikTok?

The best days to post on TikTok are Tuesdays and Thursdays. Weekdays tend to be better for posting on TikTok than weekends. At the weekend, your audience will be busy at different times, whereas midweek people tend to scroll either pre or post-work. Friday evenings don’t have as much success since many people are busy with start-of-weekend plans.

When is the Worst Time to Post on TikTok?

The worst days to post on TikTok include Monday, Saturday, and Sunday. The worst times are very early in the morning and straight away the working day during commuter hours.

Overall, avoiding the times when users tend to be at school or at work is the best strategy, as well as weekends. If you have to post on a weekend, stick to times like 9am or 6pm or post on Sunday evening.

When Is the Best Month to Post on TikTok?

In general, there’s no huge variation between the best and worst months to post on TikTok. While months such as August might be quieter because of vacations, there’s no reason to avoid posting on a certain month of the year. Instead of avoiding posting in certain months, factor key dates in the calendar into your strategy.

Festive content will work well around the holiday season and vacation content works well during the summer. If you’re a swimwear brand, for example, consider when your audience is most likely to go shopping for bikinis - it’s probably going to be just before summer.

How Much Does Timing Matter?

While timing matters, it’s not everything. If you post poorly-made or low-quality content, you won’t get much engagement no matter when you post it. Likewise, high-quality content that follows trends or adds value can still go viral even if it’s posted outside of the recommended times.

You shouldn’t base your entire TikTok strategy on timings - see it more as an additional boost to your content, rather than the be-all and end-all. Focusing on producing quality content, increasing your follower count, and encouraging engagement. When these factors are in check, working on the timings of your post will be more effective.

Followers are the source of all engagement on TikTok, and the boost you get from their word-of-mouth strategy can be the difference between virality and fading into the background. Use the timing tips to boost your follower count, but don’t rely on it as the one and only way to attract more users.

Need More Followers to Post To?

If your follower count isn’t where you’d like it to be, you might think advice about posting times is useless until that’s sorted. Luckily, there’s an easy solution.

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With Tokmax, you can receive instant delivery of new, high-quality genuine followers that will boost your engagement and popularity on TikTok. Once you’ve hit the follower count you need, use your content strategy, including posting times, to reach your target audience. Going viral on TikTok has never been so simple!

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