Which TikTok Videos Perform Best?

While every content creator wants to carve out a unique social media persona, there are some techniques that consistently work better than others when it comes to becoming TikTok famous. If you're wondering what type of content to create, we've put together a list of the best-performing types of TikTok videos.

We'd always suggest putting your own spin on popular trends and techniques, but by keeping an eye on what's successful can give you a better chance of going viral. When you're short on ideas, come back to this list of the most popular video types on TikTok. Let's get into it.

If there's one piece of advice we'd give to any new TikTok creators, it's follow trends. Once a trend goes viral, creators who use that trend to create content have a better chance of going viral, plus, it shows that your finger's on the pulse. Use the trend's hashtag to help users find your content and, if possible, put your own spin on the trend to make your content one-of-a-kind. Trending topics tend to be challenges, dance trends, lip syncs, or trending sounds.

While some TikTok videos simply involve a creator speaking directly to camera, most of the time there's something to watch along the way, whether it's cooking a meal or blending a smoothie. One of the most popular types of chatty videos is GRWM (Get Ready With Me), where the viewer watches a casual chatty video of a creator getting ready while giving updates on their life on telling a story. These can also double up as makeup tutorials if makeup application is one of your talents.

Duets and stitches - where you use another video to make content - not only provide a way to make interesting content without too much effort on your part, but they also allow you to piggyback off another creator's engagement and fan base, especially if they're particularly popular.

Like duets and stitches, you can take advantage of the popularity of other creators by collaborating with them directly for a video - brands, too. If you want to collaborate with a creator that's better known than you to capitalise on their base, look for somebody in a similar niche to you since a crossover video would make the most sense. If you're primarily a food creator, for example, partner with another foodie and make a dish together.

Dance videos are some of the most popular types of videos on TikTok but dont worry, you can take part even if you have two left feet - you don't need to be perfect. Dance videos promise double the opportunity for virality since not only do they make the most of a viral challenge, but they typically use viral sounds, too.

Believe it or not, all social media content doesn't have to be aspirational. In fact, many users are looking for relatable content that reflects their own lives. By sharing a video of a day in your life, you can not only give users an insight into how you spend your time (which humanises you) but also share funny stories and entertaining tidbits.

While this idea can veer into controversy (which we don't recommend!), putting forward a hot take is a recipe for virality, as long as it's all in good humour. Do you think pineapple does belong on a pizza? Do you think being early is ruder than being late? If you have a quirky opinion that you can explain in a fun and engaging way, give your hot take in a video.

One reason viewers turn to content creators is to learn something. If you're an expert in a particular field, you can engage users by making educational videos that distill complex issues into a short and easy-to-follow video - a little like YouTube for a shorter attention span. These videos don't only gain likes, but they can also help you to establish expertise and build trust with your audience. Plus, you can turn these videos into a series on a certain topic, which encourages viewers to come back for more.

Lip syncing to viral sounds - whether dialogue or songs - is a great way to get your video seen, especially if accompanied by the relevant hashtags. Perfect your lip syncing skills first and make sure the edit doesn't mess with the syncing - a poorly timed lip sync is worse than no lip sync.

A transition video typically involves two or more clips strung together with a 'transition' in the middle added in a way that makes it look like one seamless clips. Transition videos offer a great way to wow your audience and show off your editing skills, but they can be easier than they look. When pulled off successfully, transition videos look effortlessly cool.

A mukbang is a video of you eating. We know it sounds a little strange, but these videos are all the range, especially if you're ordering using a food delivery app. Many TikTok users like watching their favourite creators order from chain or popular eateries so they can get inspiration for their next order. If you love food but you're not a fan of eating on camera, try cooking videos instead.

While no one type of TikTok video guarantees success, creating content with these popular video types in mind makes virality more likely. If you engage with trending topics and niches that most users search for, you'll have a better chance of your content making it to that all-important FYP. So the next time you're looking for inspiration, consider putting on your dancing shoes or sharing a hot take with your audience.