How to Become an Influencer on TikTok

Posted on 21st Sep, 2024. Last updated on 23rd Sep, 2024.

So, you want to be a content creator but don't know where to start. The good news is that becoming an influencer is possible for every TikTok users. The bad news is it doesn't happen overnight.

If you want to become a TikTok star, you'll have to create a long-term strategy that results in more views, likes, and followers, as well as maybe even some viral moments. Luckily, we've got a handy guide to becoming an influencer, with tips on becoming more popular on the video-sharing platform.

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Steps to Becoming a TikTok Influencer

1. Find your niche

Most TikTok influencer have a specific audience and niche. They're usually lifestyle creators, food creators, comedy creators, and much more, but most influencers tend not to lean into all different niches.

Being yourself is the easiest way to find your niche. If you've always been funny, why not try comedy videos? If everybody loves your cooking, why not become a food influencer? By tapping into skills you already have, you can grow an audience in an authentic way.

2. Assess your expertise

Before getting started with content, assess what you're an expert in and use it to your advantage. As well as being entertained, users are now looking for real value from their favourite TikTok creators. This means if you have genuine expertise to share, you'll build a loyal set of followers that log on every day to hear your takes about a variety of topics.

3. Make unique content

Probably the most important factor in becoming TikTok famous is standing out from the crowd. Sure, you can follow trends and make videos in the same niche as others. But if your content isn't unique, users won't come to you specifically for your take.

Rather than rush into content building, do your research, write down ideas, and create a comprehensive content plan that contains content unlike that of your competitors.

Another way to think about it is whatever your competitors do, you need to do it better. If you're a travel blogger and somebody in your niche releases 10 tips for New York, you need to release 20. Do whatever you have to do to set yourself apart from others and give yourself a unique selling point.

4. Get more followers

While it sounds obvious, having as many followers as possible is the best way to make it onto the front page of TikTok. The app's algorithm feeds on engagement, meaning the more engagement you get, the more likely you are to appear on the FYPs of your audience. But engagement requires followers.

If you don't have time to wait to grow your follower count automatically, you can buy them from a site like Tokmax. These authentic, high-quality followers will interact with your content directly, which encourages TikTok's algorithm to then show it to others. After all, any successful social media plan starts with more followers.

5. Post regularly

Uploading regular content is the only way you'll see your audience grow. If you start posting entertaining and insightful content and then all of a sudden stop or take huge gaps, users are going to unfollow you. With ever-shrinking attention spans, your audience won't stick around if you're not producing the content they followed you for in the first place.

We'd recommend uploading video content at least every 3-4 days, but some big TikTok names upload almost every other day. You can start a couple of times a week and increase the frequency of your uploads if it becomes necessary as time goes on.

6. Interact with your audience

Don't be afraid to interact with your audience directly to build your base - always in a pleasant way, of course. Reply to comments, comment on your followers' videos, and do duets and stitches with others to make yourself seem more approachable and authentic.

Creating content with other influencers is a good way to benefit from their following, too, so consider interacting with others in your niche as well as your audience. Duetting or stitching an already-viral video can help your content fly up the algorithm and benefit from the engagement of the original video.

7. Accept brand deals that fit your niche

These days, audiences on social media rely on content creators for authentic recommendations. This means your followers need recommendations they can trust and want to see brands whose values they share.

While it can be tempting for influencers to accept the first collaboration offer that comes their way, never collaborate with a brand that doesn't share your values or whose products you don't genuinely love. If you do, you risk severing the hard-earned trust between you and your followers.

8. Create trends

While any influencer article will tell you you should follow trends, we think you should take it one step further - create them. Lean into your niche and look for a new trend you could spark. If you're a food creator, for example, try putting together an unlikely (but tasty) flavour duo. Put your expertise into action and start a trend that offer creators can follow.

Take the First Step to Your Influencer Career With the Help of Tokmax

The first step in becoming a successful influencer is building your follower count, but this is easier said than done. To give yourself a head start, why not buy some followers from Tokmax?

Once you have a sizeable following, your audience will engage with your content, boosting it up the algorithm and making it more likely that other users see your content. Those new users then interact with your audience, pushing it further out into the TikToksphere. It's a winning strategy, made possible by Tokmax's offer of high-quality likes, views, and followers to buy.

Buy a whole new set of followers today and see how your profile explodes!