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How Often Should You Post on TikTok?
Posted on 18th Nov, 2024.
If becoming a content creator is your goal, you're probably wondering which techniques will get you seen by your target audience on the TikTok FYP. The truth is, there's no one foolproof way to become TikTok famous, but there are plenty of ways to boost your chances of getting seen, especially if you buy followers to give yourself a headstart.
One thing that can help is posting at the right frequency. But exactly how often should you post on TikTok for the best results? Let's take a look.
Why is Posting Regularly Important?
Here's why posting frequently and consistently is a must when you're trying to make it big on TikTok.
Better Chance of Going Viral
Think about it this way. If you post once a week, you've got one opportunity to go viral per week. If you post 10 times per week? That's 10 chances to go viral - it's just basic maths. By posting as regularly as possible, you give yourself more opportunities to have a hit video since there's a higher likelihood that at least one thing you post will take off.
Plus, the engagement you get on each video helps you gain popularity, so the more videos you post, the quicker that engagement will start rolling in.
Keep Viewers Hooked
If you start an incredible content series that TikTok users love, you'll immediately gain a load of new followers, keen to watch more. But if they like what they see, they come back to your profile daily, and there's nothing new, they'll hit that unfollow button in seconds. Users want more of what they enjoy, so as soon as you notice your content start to get popular, jump on the newfound fame and start posting daily so that the supply keeps up with the demand.
Hack TikTok's Algorithm
It's true that there's no foolproof way to ensure TikTok's algorithm will push your content out to users, but posting regularly boosts your chances. The TikTok algorithm tends to preference users who post frequently, so you can increase the likelihood of your content going viral by posting 1-2 times per day.
How Often Should You Post on TikTok?
There's no hard and fast rule about how often you should post on TikTok, and most big content creators have different approaches. But there's one thing they all have in common. They all post regularly and consistently.
Some creators will only post every few days and others post a few times every day, but they tend to stick to more or less the same posting pattern. On average, the optimal number of times to post is once or twice per day.
By posting a couple of times daily, you not only build up the expectation of posting (which keeps your audience coming back for more) but you make it more likely that at least a few of your videos will go viral, just based on the law of averages.
You might see big TikTok stars taking weeks off from posting and think you don't need to post regularly. But while you can take time away from posting when you've made it big, ditching your content plan for weeks or months at a time while you're still trying to make a name for yourself is a bad idea. Consistency is key.
Posting Regularly Isn't Working - Now What?
When it comes to making it big on TikTok, patience is a virtue. Overnight success off the back of a viral video is very rare, so manage your expectations first. If you've been posting daily but not seeing results, it could be that there's a problem with your content, or you simply need a little helping hand, in the form of buying likes
and engagement.
Poor-quality videos that aren't properly edited, not concise enough, or filmed in bad lighting struggle to garner engagement, so check for these issues to begin with. If the quality is good, the content itself might not be right for your audience or for the trends of the day. We collated a list of which TikTok videos perform best, so try one of these common video types the next time you're stuck for ideas.
But most importantly, don't give up. Maybe your last tutorial or dance video didn't work, but the next one could go viral. And the best part about TikTok is that once you start to gain more followers and engagement, even more people see your content, creating a cycle of engagement that could result in TikTok fame.
Does It Matter When You Post on TikTok?
Yes, and no. If you make incredible content that's engaging and unique, you'll likely get views regardless. But can posting at the right time help increase the number of views and likes you receive? Absolutely. It can boost a video that already has viral potential even further, so it is worth considering when you schedule posts.
If you're wondering when the best time to post is, we've got a whole guide to the optimum times of day to post on TikTok for the best chance of engagement. Remember, consider which time zone your audience is in before establishing when it's best to post. And don't sweat your posting time too much. An excellent video will likely be seen whether you post it at the optimum time or not.
So, there you have it! Posting at least once daily is the best way to give yourself a chance of going viral, and you can post more than once per day if you have enough time and content ideas to do so.
Published by Tokmax
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