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How Does the TikTok Creator Fund Work? Introducing the New Creator Rewards Program

Posted on 13th Jan, 2025.

TL;DR (The Short Version)

The Creator Fund, now known as the Creator Rewards Program pays content creators for making popular content.
The more engagement you receive, the more you'll get paid.
There are certain criteria you must meet before accessing the fund, such as having 10,000 followers.
Read on for tips on gaining access to the Creator Rewards Program!

So, you're looking to make a full-time living from TikTok. How exactly does that work?

The majority of content creators monetise their platform through TikTok shop, brand collaborations, and the Creator Rewards Program. Updated from the old Creator Fund, TikTok promises that the Rewards Program does a better job of rewarding creators for their hard work on the platform.

The financial programme allows creators to cash in on the engagement they receive, providing a financial incentive to create high-quality content. We'll explore what it is, how it works, and how you can join, to turn your TikTok dreams into a financial reality. Let's get into it.

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What is The Creator Rewards Program?

The TikTok Creator Rewards Program, formerly known as the Creator Fund pays creators for receiving a certain number of views on their videos. This fund rewards creators for pulling in engagement and allows influencers to receive an income from TikTok. While for many people the Creator Rewards Program provides enough money for a side hustle, many of the content creators you see on TikTok receive the majority of their income from the Creator Rewards Program, as well as other sources such as brand collaborations.

How much you receive for your videos depends on how well they do. The more views, the more income you'll receive, so the fund acts as an incentive to up your posting game.

How to Access the Creator Rewards Program

Not just anybody can access the Creator Rewards Program - there's criteria you have to meet first.

To apply to the Creator Rewards Program, the following have to apply:

You are a legal resident of the US, the UK, Germany, France, Italy, or South Korea.
You are at least 18 years old (or 19 in South Korea).
Your account has at least 10,000 authentic followers.
Your videos have received at least 100,000 views within the 30 days before your application.
You follow TikTok's user terms and community guidelines.
You're able to link your account to a form of digital payment in your name.

Ready to full out your application? Follow these steps.

First, establish whether you meet the criteria.
Go to your profile and tap the Menu button (☰).
Select TikTok Studio and then navigate to Creator Rewards Program.
Apply, and you’ll hear back from the TikTok team within three days.

If you don't meet the requirements, such as having enough followers, try your hand at gaining more views through high-quality content. If you're not old enough yet, wait a couple of years and try again. Sadly, those of you living in regions without access to the Creator Rewards Program will have to make income through other means, such as brand collaborations.

How to Reach 10,000 Followers

The biggest barrier to joining the Creator Rewards Program is not having enough followers since joining requires a follower account of 10,000 plus. So how exactly can you reach the coveted 10,000 followers and go viral?

There's no one secret recipe for more followers, but there are plenty of steps you can take to increase your views and attract more users to your profile. Give yourself a headstart on your follower count by buying followers which you work on creating high-quality content.

Participate in trends and use trending sounds and hashtags to make it easier for people to find you. Collaborating with other creators from your niche can help, too, since making content together introduces you to each other's followers. Need more tips for getting seen? Our growth blogs are the perfect place to start.

Frequently Asked Questions

How does the Creator Fund pay?

You get paid for how much engagement your video receives. When you sign up for the Creator Rewards Program, you'll provide TikTok with a payment method in your name, and that's how the money will reach you.

How much does the Creator Fund pay per 1000 views?

There's no one easily available answer on this, but when it was known as the Creator Fund, estimates claims you received about $0.2 to $0.4 per 1000 views. If your video received 100,000 views (which is extremely common for viral accounts or accounts with plenty of followers), you'd receive $40. For a million views - which again, is common for large creators - you'd be looking at $400.

Imagine, then, a world in which you upload a video daily, with each one receiving 200,000 views. This would pull in $80 per day. For a million views daily, you'd receive $400 per day. You can now see why TikTok's biggest creators are so wealthy!

It's worth saying that TikTok hasn't confirmed the official amount you receive per view and it can vary from video to video. The figures above are just an estimate based on what creators said when the Rewards Program was known as the Creator Fund.

So, there you have it! If you're serious about making a living on TikTok, the Creator Fund rewards you for simply doing what you do best - creating engaging content. It's easy to join and provides a great financial incentive to keep doing what you love. Find out more about TikTok's flagship rewards program and how it can help you pursue a full-time TikTok career.