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How to Create a Social Media Marketing Plan: Step by Step

Posted on 19th Sep, 2024.

In the marketing world, companies without an engaging social media presence fail. These days, relying on word of mouth or traditional marketing techniques won't get you very far unless you have a killer social media strategy to boot.

If you're new to the world of social media marketing and don't know where to start, the good news is it's pretty easy to get the hang of once you know what you're doing. To help, we've put together the ultimate guide to a social media marketing strategy, including how to grow TikTok followers and have a successful presence on Instagram. Let's get into it.

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Why Does Social Media Matter?

If you've started your business and are doing okay without a social media plan, you might dismiss the idea of starting one and continue with tried and tested techniques. The problem is that these days, companies without a social media presence aren't able to grow as fast as they'd like to.

Social media marketing boasts the following benefits.

A wider reach
Perceived authority and legitimacy
Greater appeal to younger generations
Increased brand awareness
Direct customer engagement
Increased website traffic
The ability to target your marketing

With social media, you can take a more precise, targeted approach, as well as opening your business up to a whole new audience. If you think you're doing well now, imagine the results when you take your business digital. So now we've tackled the why, let's move into the how, with a step-by-step guide on building (and implementing) a social media marketing plan.

How to Create a Social Media Marketing Plan

Here's how to create a social media marketing plan in just seven steps.

1. Analyse your target audience

Start by analysing your target audience, using market research and competitor research as well as demographic statistics. This information will help you discover which social media platform your audience is most likely to use.

If you're targeting younger consumers, for example, you're much more likely to find them on TikTok and possibly Instagram. These days, Facebook is home to a more senior crowd.

Use your audience analysis for your content plan, too. If you find out the majority of your audience is following particular brands or creators, see if you can mimic their style of content or tone of voice.

2. Set measurable goals

Any plan should include goals, but they're much more effective when you can actually measure them. Set objectives that you can then assess against later down the line. For social media, these might include things like number of followers, which you can grow organically but also give yourself a head start by purchasing.

Other potential goals might include get a collaboration with a content creator, reach X number of likes or comments on a video, or participate in X number of trends.

3. Audit existing social media presence

If you already have a social media presence, assess what's going well and what isn't going well. Look at which content tends to result in engagement, and which flops. Assess how regularly you post. Look at your follower count and set a goal for your ideal number.

Using the information you gather from this audit, you can choose to either start afresh with new social media profiles or boost your current ones with clever techniques.

4. Fill out and brand your profiles completely

Social media platforms offer a chance to show off your brand, so not branding your profiles would be a mistake. Fill out every section of your profile, from contact details to a profile picture - this will make your account look more official and help the social media sites trust it. Using your brand guidelines to create the profiles, too, such as the colours and font style from your logo.

5. Build your follower count

If you're new to social media, you won't start gaining traction until you have a decent follower count. The more followers you have, the more engagement you'll enjoy, which, in turn, opens your profile up to a wider set of users thanks to the social media algorithms.

If you plan on using TikTok (which, given the importance of video content, you really should!), you can buy followers from Tokmax in the first instance to give your profile that little push it needs.

6. Post regular content

Using your social media audit information as well as your target audience research, you should come up with a content plan that involves posting across socials every few days. Video content is king currently so should be prioritised - TikTok is the best platform for this. Posting regular content is the best way to keep up interest and engagement from your followers.

Not sure what content to post? Click here for our helpful guide to fresh content ideas.

7. Use analytics to inform strategy

Social media sites like TikTok offer analytics for creators, showing how much users have engaged with your content. You can use these analytics to inform your future strategy. Look at which content has done well and which content hasn't been as popular and shape your content strategy for the upcoming month around it.

Grow With a Little Help From Tokmax

Boosting your social media presence is easier the more followers, likes, and views you have. While these can be grow organically over time, when you're first getting started, it's hard to establish a base to post to.

With Tokmax, you can buy followers, likes, and views to set your TikTok channel up for success. Having more engagement ready-made will boost your presence on TikTok, pushing your content up the algorithm and improving your reach to a whole new audience.

What are you waiting for? Enjoy an instant delivery of followers, likes, and views now.