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Out of Ideas? How to Keep Your TikTok Content Fresh

Out of Ideas? How to Keep Your TikTok Content Fresh

Posted on 12th Sep, 2024.
Starting a TikTok channel is probably the single most effective way to engage with your target audience and make a name for you or your brand online. Sounds easy, enough, right?
Well, while setting up your profile is part of the battle, killer content is the way you'll actually build an online community and influence followers. After all, you've got 34 million videos being uploaded daily to compete with.
So, how exactly do you make your content stand out from the crowd?
Whether you're an old-timer at the TikTok game or a brand-new creator, there will come a point when you feel out of ideas, stalling your ability to make content and potentially resulting in reduced engagement. That's where we come in. With our guide, you can ensure you never run out of content ideas, keeping your audience engaged and attracting a whole new audience to become part of your follower count. P.S, we have tips on increasing that, too...
But for the time being, let's get into how you can ensure you don't run out of ideas on your content creation journey.

1. Follow trends

This is probably the most obvious piece of advice to give a TikTok creator, but trends really are everything on the app. Some of the world's biggest TikTok stars got their big break from following trends, and trends really are the bread and butter of the video creation platform.
By engaging with trends, you increase your chances of having a viral moment, which, in turn, opens up your content to a whole new audience.
It's simple to find trends on TikTok, and they change regularly so you'll never be short of content ideas. You can search for viral sounds or hashtags and scroll your own FYP - the most viral trends are likely to appear just a few videos into scrolling.

2. Do competitor research

Copying your competitors is a no-no. But taking inspiration is fair game.
In order to create content that will appeal to your target audience, it's good to check out what other creators in your niche are making and take some tips from it. The best approach is to watch how they do their content, then try and make a better version yourself. If they tell a funny story, make yours into a two-parter. If they do a dance trend, do the same dance trend, but sped-up. There are plenty of ways to differentiate your content from that of your competitors.

3. Stitch popular videos

If you're struggling to come up with your own content ideas, why not piggyback off someone else's?
If you see a popular video that you think you have a unique perspective on, stitch it, and share your thoughts. If you see a funny story and something similar happened to you, stitch it with your own version of a similar events.
This approach also gives brands a great way to interact with fans and users. If somebody posts a review of your product (especially if it's positive!), why not stitch or duet the original video to say thank you?

4. Share a tutorial

Another way to become popular on TikTok is to create content that actually provides value to users. If you're an expect in a particular field, a how-to guide or tutorial within that niche can cement your status as somebody to trust. Not only is this more likely to push you further up TikTok's algorithm, but it also allows you to create a community of committed followers.
Niches that tend to watch a lot of tutorials include the makeup community, cooking, and dance challenges. Don't worry - if you don't fit into one of these communities, there's a demand for almost every topic on TikTok.

5. Use filters

There are thousands of filters on TikTok, and while many of them are just for improving aesthetics, others are fun games or challenges that you can use to engage viewers. Some filters, for example, ask you to rank popular food or brands. By using a fun filter, you won't have to think of the content by yourself, you can let the filter do the work for you. All you have to think about is making your reactions as funny as possible!

6. Start a trend

Okay, we know this one is a little harder! But success comes even easier if you start trends instead of just following them. If there's a song that's trending on TikTok, why not put your dance moves to the test and try and create a viral dance for it? If you're interested in cooking, why not try to start a new foodie trend? It could be a take on something that's already popular, like a sandwich, but with extra layers or a slice of cheese melted on top.
While it might sound nerve-wracking to be the brains behind a trend, the longer you spend on TikTok, the better you'll become at spotting things that could potentially go viral.

Create a Cycle of Engagement With More Followers

Great content does help to boost your follower count, but sometimes you just need a helping hand. If you start your account with a base of loyal followers as well as likes and views on what you deem to be your best videos, you'll give yourself a head start on growing your page.
The good news? It's easier than you think to do it.
With Tokmax, you can pay for the instant delivery of followers, likes, and views on your profile. This boost in engagement will create more engagement when your content is pushed out to others' FYPs. Once you've got a decent audience, you can take risks with your content, such as a unique take on a trend or a hilarious storyline. Buy more likes, followers, and views here, and get started on your journey to TikTok fame.
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