How to Get More Likes on TikTok: 6 Tips and Tricks

Posted on 16th Sep, 2024.

Every creator on TikTok - whether a brand or individual - wants more likes. But why is this metric so coveted? What can more likes do for your profile? And how do you get them? We'll cover this and more in our comprehensive guide to getting more likes on TikTok. Let's get into it.

Why Do Likes Matter?

If you're new to TikTok, you're probably wondering what all the fuss is about when it comes to TikTok likes. But believe it or not, likes can actually be a strong indicator of financial success on the platform, with more likes leading to more engagement, which in turn, boosts your profile. Let's take a look at why TikTok creators put so much emphasis on likes.

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Likes increase your reach

Likes help to get your profile seen by more people, boosting your reach so you appear on more users' FYPs. This is because TikTok sees likes as a form of engagement, and it interprets this engagement as a seal of approval from other users. Since TikTok is always trying to show its users content it thinks they'll like, if you content is perceived as likable, TikTok will push it onto the screens of more people.

Likes boost credibility

The more likes you receive, the more credible your profile will seem - especially if you're a brand. When users view your brand or persona as credible, they're more likely to trust you as an authority in your niche and therefore go to your profile for hot takes or informational videos.

Likes can indicate your popularity

While having few likes doesn't necessarily make you unpopular, the biggest creators on TikTok tend to garner thousands of likes with their videos, so like count is an indicator of success. The more likes your videos have, the more popular you'll seem to other users, who may be more likely to watch your content as a result of the perceived seal of approval from other TikTok users.

How to Get More TikTok Likes

Now you understand why gaining more likes is such as must, let's explore how you can make it happen.

1. Buy Likes

The easiest way to get more likes when your follower count is low is to buy them from Tokmax. Tokmax offers high-quality likes from genuine users that will help your profile be not only seen, but trusted, by a wider audience. The best part? They'll appear on your profile instantly, and it's safe and straightforward to pay.

Buying likes, in line with a long-term strategy, can transform your profile from relatively unknown to one of the platform's most popular.

2. Stay Consistent

You won't gain more likes if users don't see your content, and the fewer videos you make, the less chance your target audience has of seeing what you made. Stay consistent with your content to boost overall engagement, including likes, follows, and views. If it's easier, choose allocated days and times of the week to create and upload. Find out more about the best time to post on TikTok for likes here.

3. Give Something New

One of the most effective ways to ensure your content gets the number of likes it deserves is to make your content unique. If there's a pop culture phenomenon going on, try and put forward a hot take that nobody else has mentioned yet. If you participate in a viral trend (which is another great way to increase likes), put your own twist on it.

With so much content being uploaded daily to TikTok, viewers are less inclined to like something they feel like they've seen before. By putting a unique twist on your content, you'll encourage users to hit the 'Like' button.

4. Engage With Your Audience

Engaging directly with your audience in the form of duets and stitches is a great way to piggyback off the success of other creators as well as having face-to-face (kinda) interactions with your followers. It makes your brand feel more human and makes your audience feel like you care for them personally.

5. Focus on Quality

While quantity is important, it shouldn't come at the expense of quality. Low-quality content doesn't attract many likes, so you have to ensure your content is high-quality in order for it to be popular.

This includes multiple factors, from the type of content, to the camera used to film it, so how good the editing is. You don't have to be a professional video editor, but watching a few how-to videos can help if you're a novice.

6. Utilise Your Expertise

Users love getting genuine value from a video, whether that's an honest product review or an effective how-to guide. If you have expertise - use it! Create content that involves advising your followers on what you know best. That way, not only are they more likely to hit the 'like' button, but they're also more likely to revisit your content for similarly riveting content.

What Matters More: Followers, Likes, or Views?

Honestly, the answer is all three. The combination of a large follower count, tons of likes, and plenty of views all but guarantees TikTok success, including higher pay from the Creator Fund and a higher chance of being offered paid collaborators.

If you don't have many followers, likes, or view, there's an easy solution. By buying followers, likes, and views, from a trusted source like Tokmax, you can boost your profile instantly, increasing engagement and uplifting your chances of reaching TikTok's coveted FYP. Over time, this increased engagement will help you reach the level of TikTok fame you aspire to, whether that's becoming a well-known individual creator or making your brand a household name. Buy TikTok followers instantly with just a few clicks here.