You Asked, We Answered: TikTok FAQs

Posted on 27th Nov, 2024.

New to TikTok or just need a refresher? We've answered some of the most frequently asked questions about the video-sharing app to make your life easier. Let's get into them.

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TikTok Frequently Asked Questions

What is TikTok?

TikTok is a video-and-photo-sharing app, where users can record, upload, and edit videos that up to 60 minutes long. This popular social media app allows you to follow other users and see their content as well as explore short videos and images from people you don't follow. Many content creators make the majority of their income from the app.

How many people use TikTok?

TikTok has over 1 billion users worldwide. That means if you're a business or content creator, TikTok is a pretty effective way to reach many people in one go.

How do I upload a TikTok?

Uploading a TikTok is easy, whether you're a seasoned video editor or not. Here's how.

How to Upload a Video Using the TikTok App

Open the TikTok app, log in, and tap the Add Post + button at the bottom of the screen.
Select the maximum length for your video. If you're uploading an externally-recorded video, tap Upload and skip to step 4.
Tap Record and when you've finished filming, tap the Continue button at the bottom.
Add filters, sounds, text, and more as you wish. Use the advanced editing tools, if you prefer.
Tap Your Story if you want to post to your Stories. Otherwise, press Next to add additional details, like hashtags and a description.
Tap Post to publish your video. To save it, tap Drafts.

How to Upload a Video on the Web Browser

Log into your TikTok profile and click Upload at the top of the page.
Click Select video to upload or Select file.
Choose the video you want to upload.
The whole video will be uploaded. If you want to change the length of it, upload in the TikTok app instead.

How long should my TikTok videos be?

TikTok videos recorded in the app can be up to 10 minutes long. Videos filmed externally and uploaded to TikTok can be up to 60 minutes long.

But bear in mind when making your videos that TikTok is primarily a platform for short-form content. Unlike YouTube, users don't tend to log in to watch in-depth tutorials. They're looking for snappy, concise content in under a couple of minutes. For the greatest chance of success, stick to videos that are under 2 minutes long.

How do I get more followers on TikTok?

There's no one guaranteed way of getting more followers, but buying followers is a good way to give yourself a head start. Once you've got that base of followers, keep new followers flooding in by posting regularly and consistently, creating high-quality content, and participating in viral trends.

Why aren't my TikTok videos going viral?

One reason your videos aren't going viral is because TikTok isn't showing them to users via the FYP. You can trick TikTok's algorithm into pushing your videos forward by buying likes and views, to make your video appear popular. The algorithm likes popular videos.

Don't neglect the quality of your videos, though. You don't need to be an expert videographer, but high-quality, well-edited videos that are engaging in some way (funny, informative, relatable, etc) will always stand the best chance of going viral.

How often should I post to TikTok?

The most effective way to increase your follower count and go viral is to post at least once daily. If you have enough content ideas and you aren't forcing it, you can even post multiple times in a day!

What is TikTok Shop?

TikTok Shop allows users to buy products from your profile without having to leave the app. If you're a content creator or business owner, TikTok Shop is one of the primary ways people make money from the video-sharing app.

Who is the most followed person on TikTok?

As of November 2024, the most followed person on TikTok is Khaby Lame, with over 162 million followers. That means he's followed by almost 1 in every 4 people who has the app. The next most followed person with over 155 million followers is Charli D'Amelio. After that is Mr Beast with over 100 million followers.

How can I make money on TikTok?

There are plenty of ways to make money as a content creator. In countries like the UK, creators can sign up to the Creator Fund once they've reached 10,000 followers. The Creator Fund then pays out specific amounts based on how many views videos get.

As well as the Creator Fund, content creators collaborate with brands on promotional videos to make money and/or open a TikTok Shop. Many content creators use TikTok as their primary or only source of income, so it's possible if you're willing to put in the work.

Can businesses use TikTok?

Businesses absolutely can and do TikTok. Businesses can use TikTok not only to sell directly - with tools such as TikTok Shop and brand collaborations - but also build a wider audience through engaging content. Being on TikTok won't damage your professionalism. It will simply allow you to connect with existing customers in a new way and attract new ones.

Any other questions about TikTok? Our blog is full of answers to TikTok users' most common questions as well as handy guides to thinks like increasing the number of followers you have and editing your video to perfection.