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Can You Schedule Posts on TikTok? Our Ultimate Guide to Scheduling

Posted on 13th Dec, 2024.

TL;DR (The Short Version)

TikTok allows Business and Creator accounts to schedule videos in advance on an internet browser.
You can't edit the video or captions once you've scheduled the post.
Scheduling posts makes it easier for you to film content when it's most convenient for you and post it when it's most convenient for your followers.
Scheduling posts is straightforward - read on to find a step-by-step guide.

Sometimes, the time that works best to record and edit your TikTok isn't always the time that works best to post it. After all, you want to post your TikTok videos at the time that's most likely to attract engagement, views, and new followers. Scheduling your video to be posted at a later date or time is the obvious solution.

With scheduling, you can record multiple videos when you've got plenty of free time and upload them when it's most convenient for your followers to watch, saving you and them valuable time. You can schedule posts anywhere from 15 minutes to 10 days in advance - perfect when you're planning on taking a vacation or simply have a busy week ahead.

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How to Schedule a Post on TikTok

Log into TikTok on a web browser on a desktop device.
Click the Cloud icon in the top right-hand corner of your screen.
On the upload video page, upload and edit your video.
Write the caption, including hashtags, and decide on the settings for the video in question.
Toggle the schedule button.
Select a date and time. Remember, the time zone will match that of your computer settings.
Click Schedule to schedule your post.
On the day in question, your scheduled post will appear automatically.
Remember, you can't edit the video or caption once the video is scheduled.

Why to Schedule a Post on TikTok

We've answered the question of 'can you schedule content on TikTok?', so let's move onto the why. There are multiple reasons you'd choose to schedule content on TikTok, both for the benefit of yourself and your followers.

1. Different Time Zones

You and your target audience (let's say you're UK-based but most of your followers are in the USA) might be in different time zones, which can make it difficult to upload videos at the right time. With scheduling, you don't even have to be awake when your video is posted. You can schedule a video in advance at a time that suits you and will result in more engagement because it's when the majority of your viewers are awake.

2. Busy Schedules

There are plenty of times when you'll have a busy week coming up which will leave you unable to do much in the way of filming, editing, and uploading content. By filming in advance and scheduling the content, your days will be freed up to spend doing something else while a video will still appear on your profile daily.

3. Vacations

As with busy weeks, taking time off can mean you're unable to record and post, but you don't want to alienate followers. In this scenario, scheduling can come to the rescue.

When Should You Schedule a Post on TikTok

In terms of timing, scheduling a post on TikTok for weekdays before and after the school day and work day seems to be the most effective approach. TikTok videos don't receive as many views on weekends.

When scheduling a post, think about the best time to post for your target audience, who might be in a different time zone to you. While you might be posting in your time zone after the work day, your target audience could still be at work, so keep a clock in your target time zone handy.

There's no one rule to determine under which circumstances you should decide to schedule a post on TikTok - it's a personal decision based on your circumstances. When you're too busy to create content one week or you're away on vacation, film the content in advance. That way, your views won't take a hit, but you'll still get to enjoy time off.

Frequently Asked Questions

Why can't I schedule a TikTok?

As long as you have a Business or Creator account on TikTok, you'll be able to schedule a TikTok. You can also only schedule a TikTok from a web browser, not the mobile app, so ensure you're using the right device and browser before you try to schedule the post. If you're having problems scheduling a TikTok, despite having the right type of account and using a browser, it might point to a technical issue with your account. In this instance, contact TikTok directly.

Can you schedule TikToks for free?

There's no cost associated with scheduling TikTok videos. You can schedule them free of charge at a time and date that suits you.

Can you schedule TikTok videos on later?

You can schedule TikTok videos for later in the day, week, or even on the following week. Scheduling TikToks allows you to film content at a time that's convenient for you and upload it at a time when your followers are more likely to see it, resulting in more likes.

Scheduling TikTok videos is convenient when you want to film content in bulk and plan your month in advance. While it's always a good idea to keep on top of trends and make TikTok videos inspired by recent viral videos and challenges, filming in advance allows you to film and edit your content in one go and upload it at a time when it's most likely to get seen.