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TikTok Marketing: A Guide to Using TikTok to Promote Your Business

Posted on 13th Sep, 2024.

While traditionally, people marketed their businesses using websites, flyers, and billboard adverts, there's now a cheaper and much more effective way to get your company's name in the mouths of consumers. TikTok.

TikTok has revolutionised the marketing scene, with businesses using this popular video creation site to promote their companies in a way that's easier and often more successful than more traditional methods.

If you're just getting started on TikTok and wondering how you can make the most of this new-found platform to market your goods or services, we've got you covered. Let's dive into our TikTok Marketing 101 guide.

Why is TikTok Used for Marketing?

Traditional methods of marketing, such as billboards and TV ads, certainly still have their place in the marketing landscape. But TikTok capitalises on the popularity of video content - especially with younger generations - to boost engagement and make brands seem more relatable.

TikTok is a popular marketing tool because it's much cheaper than traditional marketing techniques and can be much more effective with certain demographics, particularly Gen Z. TikTok marketing is less stuffy than old-fashioned methods - you can use TikTok to craft a brand identity that appeals to consumers and interact directly with your audience in the form of comments, duets, and stitches.

TikTok marketing is more versatile, too. Rather than having to pay for only one campaign, you can post various forms of content on TikTok with no limits - a storytelling video one day and a new product launch the next. If you know TikTok is good for your business but aren't sure how to use it, we'll dive into the best TikTok marketing methods next.

How to Use TikTok for Marketing

Unlock the secret to boosting sales with TikTok thanks to our top TikTok marketing tips.

1. Collab with creators

When you collaborate with an influencer, either by creating content together or having them promote one of your products, you're tapping into their audience as well as your own. Likewise, you'll make your brand seem more reliable by having a third-party vouch for it.

If you work with a creator that has a dedicated and trusting community, their followers will automatically trust your product or service by virtue of them having promoted it. Plus, if the creator has more followers than your brand, you'll get your message out to a wider audience you would have reached otherwise.

2. Brand your TikTok account

One of the most important things to do when you're getting started on TikTok is to brand your account. Set your account's profile picture to your logo and ensure all the content is consistently within your brand guidelines.

If you're writing scripts or captions, you might find it easier to have one member of staff do all the writing. That way, the tone of voice stays consistent, and is instantly recognisable as your brand. After all, most of the world's most famous brands have an iconic tone of voice.

3. Use TikTok ads

As well as spreading the word about your brand through content creation, you can actually pay for TikTok ads. While, unlike content, these aren't free to upload, ads are a great way of ensuring as many as people as possible get to know your business.

4. Interact directly with your audience

Another way to build rapport with your audience and cement a loyal and dedicated community of followers is to interact directly with your audience by responding to comments and commenting on content that mentions you.

Stitches and duets come in handy, too. The next time somebody reviews one of your products, consider stitching or dueting their video with a kind response.

5. Monitor performance with TikTok analytics

TikTok Analytics give you an insight into how your content is performing. This insight can then inform your future marketing strategy.

For example, if you discover that posting at a certain time, keeping your videos to a particular length, or making a specific type of content tends to encourage more engagement, seek to replicate these results by repeating these methods.

6. Take advantage of trends

Trends are the lifeblood of TikTok, and there's no easier way to boost engagement than to take part in a viral trend. Trends on this social media platform tend to involve either using a viral sound or participating in some sort of challenge, although trends span everything from food to dances. Remember to use the appropriate hashtags to ensure your content is seen by as many eyes as possible.

7. Keep it human

These days, consumers don't want to interact with a faceless brand. Increasingly, consumers want to know that there's a face behind the business, a personal touch that makes them more likely to stay loyal to one brand over another.

By creating content that goes behind the scenes or features clips of your team, you can humanise your brand to consumers, increasing customer loyalty and appealing to younger consumers with a more personal touch.

How to Boost Engagement

Want to grow on TikTok but your engagement's staying the same? You need more followers.

Having a solid base of followers means more people to like, view, and interact with your content, which in turn pushes it higher up the TikTok algorithm and shows it to more people.

Luckily, you don't have to wait for six months and a meticulously crafted strategy to win more followers - you can buy followers with instant delivery to expose a whole new audience to your content. Those followers will then interact with your content, showing it to another new set of users, and the cycle continues.

Here at Tokmax, you can buy followers, likes, and views to set your engagement alight and reap the rewards. Followers will engage with your content which continues others to do so, plus it gives your brand perceived legitimacy from your high follower count.

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