Why is TikTok the Best Social Media Platform for Content Creators?

Venturing into the world of social media content creation? You're probably wondering which platform to start on.

While some consider trying to start their career across multiple platforms at once, this is easier said than done. For starters, you'd have to make different content for each platform, which is incredibly time-consuming. Plus, if you spread your efforts too thin, you might end up making some progress across all platforms, rather than considerable progress on one, with the latter being better for brand deals and monetisation.

If you're picking just one platform to launch your career, we think it should be TikTok. Here's why.

TikTok is sometimes used by people wanting to share content with their friends and families, but unlike Facebook, and to a certain extent, Instagram, creators rule the video-sharing platform. Many users don't post at all - simply logging on to catch up with their favourite creators.

Think of Facebook as a peer-to-peer platform and TikTok as a creator-to-viewer platform. It's less about keeping in touch with loved ones and much more about sharing and creating content. Along with YouTube, this means TikTok is the best platforms for connecting directly with your audience. When you take the Creator Fund into account, TikTok is one of the most influencer-friendly apps, so if you're new to content creation, it's best to start on a platform that's set up for it.

If a long-term content creation career is your aspiration, you'll need to start making money quickly from TikTok. Luckily, there are countless ways to monetise your TikTok presence, whether it's by landing a brand collaboration, launching a TikTok shop, or joining the Creator Fund, TikTok offers almost endless opportunities to make money from your content, making it a viable platform on which to launch a financially successful career.

Even if income generation isn't your number one priority - it certainly can't hurt!

In Q1 of 2024, TikTok was downloaded 137 million times. This app is growing and it's not going anywhere anytime soon. Unlike other social media sites - where user numbers may have plateaued or even decreased - but TikTok's user count continues to increase steadily. TikTok is still seen as one of the coolest social media sites, and it skews towards younger users, which means as more people become teens and young adults, there's a steady stream of new users.

As we've already touched upon, TikTok is the best platform for monetising your content, but it's not all about the Creator Fund. Through TikTok shop, your audience can buy products from you without even leaving the app, which increases your conversion rate.

The days of the aloof influencer are over. These days, social media users are interested in connecting with content creators that feel more human and that they can personally connect to, as well as those whose content actually adds value. TikTok not only offers the most personal form of content - video - but it also thrives on content that feels human and authentic. Not only does this make it easier to connect with your audience, but it also means your content doesn't have to be flawlessly polished, which is perfect for a novice.

Of course, cool editing effects and transitions go a long way. But many creators have made their fame and fortune on the app simply by showcasing their personalities and speaking directly to camera. If you've got plenty of charisma or funny stories to tell, you can do the same.

When TikTok first launched, it was very much seen as a 'young person's' app, with the platform mainly attracting users under the age of 30. While the TikTok demographic still definitely skews younger than Facebook, for example, the user demographic is now broadening to include older folks from all backgrounds. That means even if your content isn't aimed just at teens and young adults, you can still enjoy success on the platform.

When you're just starting out as a creator, there's little you can predict. You won't know which types of videos will and won't perform well. You might not even know who your target audience is until you start gaining followers! This is where a robust analytics system comes in.

Using TikTok Analytics, you can establish which types of video content perform best and when your follower count increases rapidly. If you notice your profile gaining more followers after every time you post a tutorial, for example, you'll know that posting tutorials is good for engagement. Thanks to the plethora of analytics available, you'll be able to use previous successes to inform your future strategy.

New creators can find TikTok intimidating to use because they fear they'll need expert editing skills or to be a professional videographer. This idea couldn't be further from the truth.

TikTok makes it as easy as possible for anyone - regardless of experience and expertise - to both create and edit video content. If you don't want to have to buy fancy equipment or take an online course in video editing, you don't have to. TikTok is straightforward and beginner-friendly. Plus, there's ton of useful content on its Help Centre for newbies.

By buying your first followers to kickstart your TikTok engagement and committing to creating daily engaging content, you can begin a lucrative career on the video-sharing app that will set you up for long-term success. While it's worth also establishing a presence on sites like Instagram, TikTok is the most influencer-friendly app and its setup is geared towards connecting creators with fans.