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What's Hot on TikTok Right Now? How to Find and Follow Trends
Posted on 30th Dec, 2024.
TL;DR (The Short Version)
- Grow a following on TikTok quickly and effectively by hopping on trends.
- Participating in trends can amplify your reach.
- Keep on top of the latest in-app trends by following influencers, using Discover, engaging with your audience, and using the app yourself as a viewer. Read on for more tips.
Anybody who uses TikTok knows there's always a new trend around the corner, and the most successful TikTok creators tend to follow them, participating in popular challenging or using trending sounds, filters, and effects in their content. If you've ever spent days learning the latest TikTok dance (anybody remember the Apple dance?) or trying out a trending recipe, you'll know just how influential these trends can be.
But why exactly is following trends so important for creators looking to be TikTok's next star? And how do you keep up with the latest trending content styles on the world's most popular video-sharing app. Let's get into it.
Why Are Trends Important on TikTok?
Making unique content on TikTok is undeniably important if you want to make it as an online star. So why is following the crowd so important when it comes to trends?
When you follow a trending challenge or content style on TikTok, you can increase the visibility of your content through the use of trending hashtags and sounds. This makes it easier for viewers to find you, increasing your opportunity to snag that all-important trending video. Put simply, following trends tends to result in more views. Amplify your content's reach by taking part in trends that are more likely to make it to the FYP and allow you to connect with other users.
A secondary benefit to participating in trends is building a reputation for being in-the-know. Staying on top of current trends is a must in the world of TikTok, so by using trending audios and challenges, you'll prove your online kudos to viewers.
How to Find TikTok Trends
1. Use the Search Function
See what's trending by clicking on the search button in the top right corner. Not only will you see your recent searches, but you'll also see a list of trending searches below, which you can use as inspiration for the type of content to make.
2. Follow Famous Creators
The easiest way to become more like those you wish to imitate (AKA TikTok stars!) is to keep up to date with their content. Follow the most beloved creators in your niche and keep an eye on the trends they participate in - you should be doing the same to boost the number of likes you get.
3. Use the App Yourself
If you only see TikTok as a vehicle for your own content, you're missing the point. TikTok should be used to watch content as much as you make it. That's right - simply by engaging with the app like any other user, you'll very quickly pick up on what's hot and what's not on TikTok right now. Scroll through the app at least a few times daily to get an accurate idea of the content other creators are prioritising.
When you see the same video style or challenge across a few videos, it's a surefire sign of a trend about to take off. Keep an eye on the hashtags, sounds, and filters being used and replicate them. Your FYP is your own (free!) secret weapon to understanding what's hot on TikTok right now.
4. Engage With Your Audience
Not only does engaging with your audience help you grow and keep a loyal fan base, but it can also give you an insight into the trends of the moment. If you have a good relationship with your followers, they'll share opinions and insights that can help you better understand which type of content will go down well with your base.
Reply to comments, duet stitches of your videos, and return the favour by commenting on and liking videos from other creators in your niche. It's good virtual karma, and it helps you stay on top of what's hot.
Frequently Asked Questions
What is the biggest trend right now?
TikTok trends change daily, and the best way to keep on top of trending content is to open your app and start scrolling. The chances are, you'll come across trends almost immediately. If you want more inspiration for trends going into the next year, take a look at our handy guide to trending content.
What sells most on TikTok?
Some of TikTok's best-selling categories in the TikTok shop are fragrances, skincare, dresses, makeup and beauty tools, and electronic accessories. Brands selling these products also do fairly well on TikTok since TikTok's main demographic overlaps with some of the most common purchasers of these products.
What is the hottest TikTok search?
The most popular TikTok search varies from week to week depending on in-app trends and what's going on in the world outside of TikTok. In 2024, the most common search was Music. Many of TikTok's users view the app as a way to get to know the latest music, so it makes sense that it would be a trending search!
Keeping on top of TikTok trends doesn't have to be difficult, but it is a must if you're looking to increase your follower count. Take a leaf out of the app's popular creators' books and participate in trends whenever relevant. If you really want to get noticed, you could even consider making your own! Use our tips to ensure your content is always top quality when you're keeping up to date with the latest trends.
Published by Tokmax
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