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TikTok Best Practices 2024-2025: A Guide for Brands and Creators

Posted on 26th Sep, 2024.

Whether you're new to using TikTok or just need to keep up-to-date with the latest techniques for growth, knowing the best practices for growing (and keeping) your audience is key. Here are some non-negotiable rules to follow if you're creating content on TikTok this year. Our tips work for both brands and creators, so whether you're looking to access TikTok's Creator Fund or introduce your business to a whole new audience, use these tricks for maximum success.

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1. Place TikTok at the top end of your funnel

While TikTok is a place where users shop, it's not the go-to online shopping hub for most users. The majority of consumers who use TikTok are logging on to the app to consume content, not to buy items.

With this in mind, it's important that your content sits at the right end of your funnel. Rather than going for the hard sell, which could switch users off, use TikTok more for brand awareness and storytelling.

2. Ditch low-quality content

Content should never be low quality, whether that's a poor concept, poor editing, or filmed with a bad camera. Not posting at all while you refine your content is better than posting blurry, boring, or badly edited videos, which will immediately switch users off and give the impression that you're unprofessional.

This isn't to say all content has to be super formal - conversational videos perform well. Just make sure there's no background noise, the camera quality is great, and you get to the point quickly.

3. Choose your collaborators carefully

Working with creators as a brand or other creators if you're a creator yourself can be a great idea. You get to tap into their followers, giving you access to a whole new audience.

However, it's important not to collaborate with just anyone. These days, consumers are looking for integrity and consistency from their favourite creators, so you should always limit collaborations to creators and brands that share your values.

4. Post at the right time for your audience

Weekdays tend to be better for posting on TikTok, and in terms of timings, before and after the workday are the most effective times to post. However, you need to consider the time zone your audience is in.

If you're aiming your content at Americans and you post while they're still asleep, your target audience has a worse chance of seeing what you've posted. Establish who your target audience is, first, then time your posts accordingly.

5. Use closed caption subtitles

Content should be as accessible as possible - it not only widens your audience, but it's the right thing to do. Luckily, TikTok creates captions automatically, so you can make your content more accessible with minimal manual input from your end.

6. Include hashtags

Including trending hashtags is a good way to get your content seen when you participate in TikTok trends. Likewise, adding hashtags from your niche makes it easier for your target audience to find you since they'll search for hashtags related to content they want to see.

Include as many hashtags as you can - the more you use on your videos, the easier you make it for your target audience to find your profile.

7. Jump on trends at the start

Any article with TikTok tips will tell you to participate in trends - and it's great advice. Trends are the bread and butter of TikTok and many of the platform's biggest stars have made it big with the help of viral trends.

But rather than waiting for trends to be all over your FYP before you get involved, try and get in there early. If you see a trend start to become popular across your FYP - even if it's just 10 or so creators doing it - get involved. By jumping on a trend while it's just starting, you can become a trendsetter rather than a trend follower.

8. Make seasonal content in advance

Seasonal content works wonders - especially if you're a brand with a special festive product line. But rather than wait until a few weeks before the big event, plan your seasonal content in advance. By getting there slightly before other creators or brands, you can become the go-to for all things seasonal.

For example, a creator looking to make content about getting cosy for autumn could start creating the content at the end of summer, allowing them to capture the first round of users seeking out seasonal videos.

9. Use storytelling

Whether you're a brand or creator, storytelling in your content is a no-brainer. TikTok users love nothing better than being taken on a journey, whether that's a 'storytime' video told in multiple parts or a brand telling the story of their origins through BTS content. Make the most of storytelling in your content to engage your audience and show them that you're just like them. Encourage your followers to interact through comments and stitches, telling their stories and experiences similar to yours.

10. Focus on followers

Most brands and creators make the mistake of pouring days of work into content and hoping the followers come organically. While some people are lucky enough to have a viral moment, for most brands and creators it's difficult to go from zero followers to a large follower count - you'll need a little push.

To get started, buy your first few hundreds or thousands of followers, giving your platform a huge boost and advantage. Once you have a base of followers, they'll interact directly with your content, which means your profile will get noticed by TikTok's algorithm way earlier than if you just relied on organic followers.

At Tokmax, we provide instant delivery of high-quality, genuine followers, who can engage with your content and help you on the path to TikTok fame. Buy your new followers here and jumpstart your TikTok success.