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How to Grow a Following on TikTok: TikTok Growth 2025 Unlocked

Posted on 10th Jan, 2025.

TL;DR (The Short Version)

Growing followers should be one of your key focuses as a content creator.
To boost your follower count, make sure your account is public, perform market research, post high-quality content, and reach out to existing followers on other platforms.
Buying followers can help you reach your desired follower count quickly and easily.
Read on for more tips!

If there's one thing every content creator wants, it's more followers. Having more followers not only has the obvious benefit of making you TikTok famous, but it can actually boost your income, too, since reaching a certain follower threshold makes you elegible for The Creator Fund and brand collaborations.

But growing a following can be tricky, especially if you're new to the app. Many users spend days staring at that all-important follower count, watching it tick up by only a few followers, which can be frustrating (to put it lightly), especially if you don't know where you're going wrong.

Luckily, we've put together some tips to help you grow a following no matter where you're starting from. Let's get into it.

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1. Make Your Account Public

One of the first mistakes many aspiring content creators make is to wonder why they're not gaining followers, only to realise their account is set to private. You can easily check your account settings by using the steps below:

Open the TikTok app and tap Profile at the bottom.
Tap the Menu ☰ button at the top.
Go to Settings and privacy. Tap Privacy.
Turn Private Account off.
TikTok will ask if you want to switch to a public account. Tap Switch.

2. Start By Observing

Before you start posting content on TikTok, use the app like a user, not a creator. Watch videos from other creators in your niche that do well to see what all this content has in common, then aim to recreate it (with your own improvements) to boost your following. By starting off as an observer, you'll learn what makes particular content so engaging, and use these tricks in your own videos.

3. Upload High-Quality Content

The most important (and all-too-frequently-overlooked) aspect of becoming popular on TikTok is making high-quality content. You can fiddle with your account settings, ask friends and family to follow you, and even use all the right hashtags and sounds, but if your videos are poorly edited or too long, you won't get anywhere.

Use CapCut to edit your videos, film in good lighting, and cut the fluff to make excellent content.

4. Advertise Across Multiple Platforms

If you already have a significant number of followers on another social media platform, like X or Instagram, use this profile to advertise your TikTok. Whether it's friends and family or simply social media users who love your content, they'll likely flock to your TikTok to see similar content.

5. Purchase Followers

Purchasing followers is allowed by TikTok's guidelines, and it's the most time-and-cost-effective way to enjoy an influx of followers. Of course, you'll have to continue to upload consistently to retain your followers and gain new ones, but buying a set of followers gives you a great base to work from.

6. Do a Follow-for-Follow

Work with other creators with a similar size audience to you who are looking to make it big. By not only collaborating on content, but also following and engaging with each other, you can mutually benefit both accounts. Comment on their content in return for comments and likes on yours, and you'll both enjoy a growing platform.

7. Perfect Your Profile

When somebody considers following you, the first place they'll go to see if they like your content is your profile. Upload a great photo of you, perfect your bio, and make sure anybody who visits your profile knows exactly what they can expect from your content.

Frequently Asked Questions

How to get 1000 followers on TikTok fast?

The easiest way to get 1000 followers on TikTok is to buy followers. By buying followers, you give yourself a base audience to whom you can post and engage, as well as getting yourself one step closer to brand collaborations or joining The Creator Fund.

Why is my TikTok following not growing?

Wondering why did my TikTok get zero views? Why do I have so few followers? Why aren't my videos getting seen?

There's a few possible reasons. If your engagement takes a sudden nosedive, this can point to shadowbanning. If your TikTok page simply hasn't taken off, it could be that you're not posting regularly enough, or that the content isn't high-quality enough. Make sure your account is set to public, use trending hashtags and sounds, and make content that appeals to the audience of your niche. Before long, you'll enjoy more views and a boost to your follower count.

How long does it usually take for a TikTok to go viral?

Most videos go viral within the first couple of days of being uploaded, but it has taken up to a week or so for some videos.

When it comes to gaining more followers, the most important things to focus on are crafting high-quality content, following trends, and using your following on other platforms to create an audience on TikTok. Alongside purchasing followers and likes, our top tips will have your follower count shooting through the roof in a matter of days.